Anthony Contoleon

Brisbane based, I have worked in online marketing companies in various roles since 2000. I have a background in web design and in producing advertising materials, campaigns and site implementation as well. I also like to sketch with technical pens, but that is another matter.

Online, Marketing & Brisbane?

The Brisbane Online Marketing Meetup is about catching up with other people in the industry locally over a meal and a few drinks every month or so. It is a great opportunity to network, chat and grab dinner somewhere interesting in the Valley.

Thoughts & Ideas

Read through my industry blog for ideas on SEM and general marketing posts. Head to the contact page to get in touch with me or just follow anthony_p_c on Twitter.

Product Differentiation on the Content Network
There is a new Tool for Brand advertisers available right now through Adwords. Advertising inventory within the Content Network has been divided into above the fold and below the fold, and it is possible to exclude below the fold inventory within Adwords. Google Adwords has diversified their Content network inventory into two different products.


Fri, 05 Mar 2010 12:52:19 +0000

It’s the interaction, not the platform
It is a social media campaign's content and depth of engagement that matters, not the platform. Youtube, Bebo, Myspace, Friendster, Facebook and Twitter can serve to host and spread the content, but ultimately it is the interaction the campaign facilitates and not the platform that creates value.


Mon, 01 Mar 2010 12:39:02 +0000