Anthony Contoleon

Address: 22 Kate St, Kedron, 4031
Email: Anthony@contoleon.com
Mobile: 0413 581 775

To develop and apply skills best suited for advertising and creating value in both online and mobile environments.

My work history has a very strong online component, with a focus on design, both web pages and advertising materials. In addition I have been involved in affiliate marketing, search engine marketing and mobile marketing at various levels.

September 2008 - Present: Greyhound Australia, Brisbane, Australia
(http://www.greyhound.com.au/)
Online Marketing Coordinator

Achievements:

• Established new inhouse eDM program
• Increased organic search traffic by over 49%*
• Increased size of organic search query space by over 68%*
• Developed Social Media presence and inbound traffic

*Based on 12 month month-to-month comparison.

Responsibilities:

• Developing SEM, eDM and other online advertisng campaigns
• Management of:
  • http://www.greyhound.com.au/
  • http://www.greyhoundfreight.com.au/
  • http://www.greyhoundcommercial.com/
• Developement of creative materials
• Management of SEO and Social Media projects

July 2008 - September 2008: Department of Education, Training and the Arts, Brisbane, Australia
Contract, Junior Content Producer

Responsibilities:

• Importing and organising content in a Microsoft Office Sharepoint intranet implementation
• Compliance of new content to written and HTML/CSS style guide
• Developement of HTML standards

February 2004 - June 2008: Pixelmultimedia, Brisbane, Australia
(http://www.pixelmultimedia.com.au)
Mobile and internet marketing services
Full time Web/Graphic design

Achievements:

• Facilitated affiliate communication via eDM
• Production of advertising materials across a number of products
• Lead the SEM test project
• Production and deployment of video content

Responsibilities:

• Design and copy for banner ads, eDM and minisites
• Optimisation and deployment of sales and traffic generation pages
• Managing and deploying updates for CMS-driven sites
• Video editing, specialising in short cuts for advertising, and mini-features
• HTML and CSS design work including integration with MYSQL and XML components
• Flash creation and editing, including Actionscript

December 2001 - February 2004: Contract/Self-employed, Brisbane, Australia
Web/Graphic design

Responsibilities:

• Design and copy for banner ads, eDM and minisites
• Optimisation and deployment of sales and traffic generation pages
• HTML and CSS design work
• Flash creation and editing, including Actionscript

October 2000 - December 2001: Various Companies, Brisbane, Australia
Web/Graphic design

Responsibilities:

• Design and copy for banner ads, and minisites
• Optimisation and deployment of sales and traffic generation pages
• HTML and CSS design work
• Managed Goto.com/Overture.com SEM campaigns

Bachelor of Business
QUT 07
Majoring in:
Electronic Business

Key learning outcomes:

• Grounding in business and IT fundamentals
• Advertising execution knowledge
• Statistical analysis skills
• Copy and business writing

Mac / PC operation:

• Photoshop
• Indesign
• Flash
• Final Cut Pro 4
• Homesite
• Textwrangler
• Excel
• Word

Online skills:

• HTML
• CSS
• Statistical analysis / SAS
• Google Adwords
• Yahoo search marketing